Athlete Endorsements Effect on Equipment Sales
نویسندگان
چکیده
منابع مشابه
Athlete endorsements in food marketing.
OBJECTIVE This study quantified professional athletes' endorsement of food and beverages, evaluated the nutritional quality of endorsed products, and determined the number of television commercial exposures of athlete-endorsement commercials for children, adolescents, and adults. METHODS One hundred professional athletes were selected on the basis of Bloomberg Businessweek's 2010 Power 100 ra...
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ژورنال
عنوان ژورنال: INTERNATIONAL JOURNAL OF RESEARCH IN MANAGEMENT
سال: 2019
ISSN: 2249-5908
DOI: 10.26808/rs.rm.i9v5.03